Buff the Banana with Paul Dacre

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Agent Provocateur’s new model army marches on Selfridges to launch new lingerie line
When Agent Provocateur’s new model army marched on Selfridges, the Daily Mail was quick to dispatch Eleanor Glover to cover the successful PR stunt.

Agent Provocateur has always ticked the box for Paul Dacre’s Daily Mail thanks to its hints of bondage and forbidden fruit. This army of lingerie models ‘clad in thigh-high boots, zip-up pants, braces and bra, topped off with aviator sunglasses and caps’ was always destined to make it big in the red blooded tabloid.

With the stunt timed for the crack of dawn it was mostly witnessed by cab and bus drivers and the Daily Mail. ‘Had been any later,’ asks Eleanor Glover, ‘who knows what sort of mayhem could have ensued.’

Miss England squaddie Katrina Hodge fronts La Senza’s new lingerie campaign
Offering a discount to servicemen and women was always a smart PR move for lingerie chain La Senza, but what won a nice big piece in the Daily Mail was the even smarter move of letting Paul Dacre’s tabloid have some saucy pics of a squaddie in her undies.

It fell to Eleanor Glover to provide some titrating commentary and the hack hit the bullseye with the revelation that Katrina disarmed an Iraqi insurgent single handed to gain a medal for bravery.

Buff the Banana with Paul Dacre is a work of satire that diaries titillating stories from the Daily Mail, so you can go straight there without having to view the offensive stuff.