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It may be hard to believe, but the Daily Star was not always a cheap knock-off of the Sun. Back in 1981, three years after it began publication, it was an innovator of sorts.
That innovation was newspaper bingo. Selling around a million copies a day, but needing to sell at least 2.5 million to make a profit, the Star desperately needed something and that something was never going to be quality journalism.
The Daily Star turned to bingo and added half a million sales before the others realised what was happening. But in the end, it was the Sun wot won it!
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