Lynx Attract for women prompts sexy ad retrospective

The Lynx effect for her: Body spray giant launches one for the ladies (but after 27 years of dominating men’s market with risqué campaigns..will any woman actually want to wear it?)
The announcement that men’s deodorant and antiperspirant Lynx is to target women has sent the Daily Mail’s Maysa Rawi searching through the archives for her favourite sexy ads.


Banana buffing readers of the red-blooded tabloid are most likely to enjoy a ‘poster featuring a model showering on a beach in just her bikini bottoms drew more than 100 complaints’ from puritan banana buffers. Other ads feature topless model Lucy Pinder bending over invitingly and provocative images of Abbey Clancy,Carly Zucker and Kelly Brook.

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