Luisana Lopilato relaunches Ultimo OMG Bra

Happy Valentine’s Day! Michael Bublé’s model wife Luisana Lopilato unveils new lingerie range for Ultimo
When Ultimo decided to bring in Luisana Lopilato to relaunch its OMG bra, it was clear to the Daily Mail news desk that this was such a big story two top journalists would need to be brought in and so Paul Dacre’s organ turned to the crack team of Deborah Arthurs and Sadie Whitelocks.

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Luisana Lopilato strips down to her Ultimo OMG bra just in time for Valentines 2012, but the ace reporters learned from Ultimo’s PR people that the OMG bra was made famous by Julia Roberts who wore one to enhance her cleavage in the 2000 film Erin Brockovich. And Ultimo founder Michelle Mone OBE, reckons that the gel filled bra, which she claims boosts cleavages by two cup sizes, was responsible for ‘capitulating (sic) Ultimo to international success’.

The cleavage of Luisana Lopilato is particularly popular in her home country of Argentina, where the ‘Lopilato effect’ is said to have boosted sales of the Ultimo OMG bra by 37 per cent, Ultimo told Deborah Arthurs and Sadie Whitelocks, who must surely have been ready to try the Ultimo OMG bra for themselves.

Now banana buffing readers can check out Luisana Lopilato in her Ultimo OMG bra and matching knickers in a variety of poses and compare her cleavage with the cleavage that started it all; Julia Roberts cleavage in Erin Brockovich.

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