Lily Cole dazzles for H&M

H&M unveils racy new lingerie range in dazzling catwalk show starring Lily Cole
The latest high street chain to secure some free publicity from Paul Dacre’s Daily Mail is cut price fashion chain H&M, which has secured the services of Lily Cole to push its new lingerie by designer Sonia Rykiel.

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The Daily Mail’s Maysa Rawi got to annotate pics of Lily Cole in her underwear for the red blooded tabloid and gave the new range a big thumbs up. She was particularly pleased to note that; ‘The lingerie falls in line with the current trend for fifties-style underwear.’

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