Katrina Hodge squaddie pin-up
Miss England squaddie Katrina Hodge fronts La Senza’s new lingerie campaign
Offering a discount to servicemen and women was always a smart PR move for lingerie chain La Senza, but what won a nice big piece in the Daily Mail was the even smarter move of letting Paul Dacre’s tabloid have some saucy pics of a squaddie in her undies.
It fell to Eleanor Glover to provide some titrating commentary and the hack hit the bullseye with the revelation that Katrina disarmed an Iraqi insurgent single handed to gain a medal for bravery.
Tags: Eleanor Glover, Katrina Hodge, La Senza, Lingerie, PR Shot
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