Bravissimo! Big bras for big women

Bravissimo! Underwear store joins size zero row with quest for ‘real women’ to star in new campaign
When the public relations people at Bravissimo spun the line that they were entering the Daily Mail’s size zero debate by putting big girls in big bras, the red-blooded tabloid could not have been more delighted… especially as they supplied big colourful pics for banana buffing readers to enjoy plus a video.

CONTINUES AFTER AD:

Hack Maysa Rawi was brought in to annotate the images and reports; ‘Shot in a series of kitch poses sporting the brand’s underwear, the attractive women had no previous modelling experience.’

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