Agent Provocateur SALE special: Maggie Gyllenhaal

The Agent Provocateur public relations machine has always found Paul Dacre’s Daily Mail an easy target, so in recognition of the Agent Provocateur SALE Buff the Banana with Paul Dacre revisits some top stories…


Maggie Gyllenhaal’s steamy Agent Provocateur campaign revealed
Back in September 2007, Maggie Gyllenhaal revealed a particularly ‘steamy’ Agent Provocateur campaign that got Paul Dacre’s team particularly hot under the collar.

‘Gyllenhaal stripped down for a series of sexually charged images, which see the scantily clad star splashing about in a bath and even posing in handcuffs,’ wrote an excited Daily Mail revealing a ‘knock-out body’

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